Business leaders are intimidated by video because they think it is costly, complicated and that they lack the resources to create and control the content. But it does not have to be this way. By leveraging user-generated content (UGC), business leaders can solve the problems of cost, complexity, and resources. Through events and technology, video is becoming more persuasive because of its ability to simplify complex ideas and engage viewers with emotional content. This webinar will help demonstrate the power of video, detail how users are leveraging it to engage with others, and guide creators on how to foster meaningful content.